A silly little blog for me to drop the excrement of my mind.
-or- appreciating growth
Published on March 18, 2005 By BlueDev In Music

I often hear (and read) comments about musicians "selling out".  I have my own notions of what constitutes selling out, and, having listened to lots of this music that supposedly sold out, I have come to a conclusion.

Frankly, I think the phrase sell-out has become a tool for the lazy critic. 

Don't misunderstand me, there are most certainly examples of musicians/artists/people who have sold out.  But there are a lot of artists who get the label of sell out and don't deserve it.  I define selling out musically as compromising your standards, desires and musical vision in order to make music that record companies like.  You know, records that sell.  The desire to sell records is a great one.  I encourage any artist to have that desire.  I want to buy albums, so it helps if they want to sell them.  And when coupled with a real musical vision, the desire to sell records can lead to even better music.  Case in point, Ayreon.  The first Ayreon album did well.  Well enough that Arjen Lucassen made a second, "Actual Fantasy".  While still a great album, "Actual Fantasy" didn't sell as well as its predecessor.  Knowing that sales were an important component of the music industry, Arjen writes that he knew the third Ayreon album had to sell better.  And so what did he do?  He wrote a better album.  "Into the Electric Castle" is an all time masterpiece of progressive music.  Sure, we might have had this amazing album anyway, but the desire to sell more records was carried by the desire to make a better album, and so we all win.

However, when the drive to produce marketable music overrides the drive to produce music the artist is truly proud of (as an artist), then yes, that is selling out.  There are many examples of sell outs, and many examples of wrongly labeled sell outs.

Much pop music began life in the form of sell out stuff.  So it is hard to fault them I suppose.  Britney never became big because of some musical vision she has.  No, she became rich, famous, and popular because her music was designed to do one thing: sell albums.  I could list countless other names here, names of people (I refuse to call them artists) who have built up careers around selling music rather than making it, but I won't.  Suffice it to say, at least we knew where they were coming from since the beginning.

Then of course we have those artists who, at some point in their career, make some change that ends up earning them the label "sell out".

But is this always deserved?  I don't think so.  Too often artists are labeled as sell outs because their newest work didn't come out as expected.  Suddenly listeners and reviewers have in their hands an album that doesn't meet their expectations.  So, lazily, they say the band sold out, changed their style.  What many fail to realize is that musical evolution does not necessarily equate selling out. 

I respect bands that evolve.  Even if I am not a big fan of the band, or the way they evolved, I applaud them for not sitting on their laurels and making the same album over and over again.  There are countless bands that took a turn in their style and got labeled as sell outs for it.  Shame on the lazy reviewers who refused to examine the evolution of the music and only thought "Hey, this is different.  These guys sold out!"  No, it is the musicians who make the same record time and again, knowing that version A sold well, so version A.1 will too, who are the real sell outs.  Don't confuse musical evolution with selling out.


Comments
on Mar 20, 2005
Interesting article, mate. I have started mentoring a young musician. The first day we met, I asked him a number of questions about his ambitions. In reply to one of my questions, he added "...but I don't want to sell out." This led to a discussion about exactly what selling means. From my point of view, any musician trying to establish a career would ideally like major-label support. This is not selling out, not if this was the original aim of the artist. I think this is a mistake a lot of people make.

Performers like Britney et al could never be considered sell outs because they come from the side of the business big labels have always supported anyway. Now, if my favourite young Australian band signed a major label deal but completely changed their sound, look and style, then I would have serious doubts about their credibility.

However, when the drive to produce marketable music overrides the drive to produce music the artist is truly proud of (as an artist), then yes, that is selling out


While I agree with this in essence, there is a part of me screaming "Noooooooo..." because if I were asked to write 'marketable music' and I was able to sustain myself because of this, then the 'artistic' side of me would also flourish as I wouldn't have any other distractions, such as trying to hold down a job, keep a roof over my head etc. Again, an interesting article.
on Mar 20, 2005
there is a part of me screaming "Noooooooo..." because if I were asked to write 'marketable music' and I was able to sustain myself because of this, then the 'artistic' side of me would also flourish as I wouldn't have any other distractions, such as trying to hold down a job, keep a roof over my head etc


I think the key in your comment, and what was at the heart of my article, is the artistic part. Marketable music can still be art IMO. For me it is the drive behind the music. Making music that sells records so you can continue to explore your art is good. Forgetting the art and focusing solely on the money is selling out IMO. By simply stating you could focus more on the art, that speaks volumes of the desire and purpose behind the music. I don't think that could be considered selling out.
on Mar 20, 2005
Phew... Ah, well, all I need now is a sympathetic major label willing to take on an 'over-the-hill' songwriter more interested in writing good music than hit singles. Of course, the ideal would be my 'good' music becoming popular.

Pardon my ignorance, but what does 'IMO' mean?
on Mar 20, 2005
Pardon my ignorance, but what does 'IMO' mean?


No problem. It is yet another of those terrible internet abbreviations that I find myself using (lazily).

IMO=In My Opinion
IMHO=In My Humble Opinion

By the way, I still really would like to hear some of your music one of these days.
on Mar 20, 2005
Cool, thanks for this. I've been meaning to ask but had not got around to it. As for the music, I'm working on getting some songs up on a 'free' site. I will let you know when I do.
on Mar 20, 2005
Selling out....one of the reasons why I avoid the opinion section of Amazon.

I agree with you, BlueDev. The point of being on a major label is to make a profit. Whereas, a change of style is meant to go with the current trend. While for someone on a smaller label, it may mean discovering and implementing it into music.

Ani DiFranco has changed her style over the years and yet her hardcore fans still call her a sellout (which just doesn't make sense). However, it makes her albums unique (especially the ones released in the 90s). Each album has a different feel and tone. She's growing as a musician and yet the fans still want to hear the same thing over and over.

There seems to be a strong resistance to change in the music industry, for both executives and hardcore fans. Unfortunately, they don't realize people's tastes change, including their favorite singer, etc.
on Mar 21, 2005
There seems to be a strong resistance to change in the music industry, for both executives and hardcore fans. Unfortunately, they don't realize people's tastes change, including their favorite singer, etc.


I think that has always been one of the things I love about Rush. No two albums are exactly the same (though some are close). Every album reflected changes that were going on in their personal musical tastes, as well as reflecting some trends in popular music. Is that selling out? Of course not. It is an artist or band incorporating new and evolving musical trends into their own style. I think it is fascinating to watch artists adapt to new styles and sounds and incorporate them into their own signature style.

Thanks Dusk.