I have to admit, I just don't get it.
I tried GTA III (Grand Theft Auto). Didn't do much for me. Tried GTA Vice City. Same thing. I liked the sandbox nature of the game, but I guess I just don't really like playing the anti-hero. I guess I am just too much of a goody-two-shoes. Probably the same reason I maxed out my Light Side nature in KotOR I and II and swung all the way to the Open Palm style in Jade Empire.
Despite that all, though, I still don't see what made the games such a huge social phenomenon. Sure, there was the controversy, but even that doesn't explain just how huge these games have become.
And with the frenzy started this last week with the release of the GTA IV teaser trailer, I have no doubt IV will create just as much of an impact.