We are all consumers. And we have an amazing amount of power. The truth of the matter is there are a lot of lousy companies out there. Some of them we just can't really avoid I suppose. Sometimes it becomes a choice of a lesser of two evils. But often there are also really good companies. You know, those companies who really seem to appreciate their customers, are willing to listen to them, and respond appropriately. And when I find a company like that I like to let them know. And...